Joint guidance on content credentials and strengthening multimedia integrity in the generative artificial intelligence era

The Canadian Centre for Cyber Security Cyber securityThe protection of digital information, as well as the integrity of the infrastructure housing and transmitting digital information. More specifically, cyber security includes the body of technologies, processes, practices and response and mitigation measures designed to protect networks, computers, programs and data from attack, damage or unauthorized access so as to ensure confidentiality, integrity and availability. (Cyber Centre) has joined the United States’ (U.S.) National Security Agency (NSA) and the following international partners in releasing cyber security guidance on content credentials and strengthening multimedia integrity IntegrityThe ability to protect information from being modified or deleted unintentionally or when it’s not supposed to be. Integrity helps determine that information is what it claims to be. Integrity also applies to business processes, software application logic, hardware, and personnel. in the generative artificial intelligence Artificial intelligenceA subfield of computer science that develops intelligent computer programs to behave in a way that would be considered intelligent if observed in a human (e.g. solve problems, learn from experience, understand language, interpret visual scenes). (AI) era:

  • Australian Signals Directorate’s (ASD) Australian Cyber Security Centre (ACSC)
  • United Kingdom’s National Cyber Security Centre (NCSC-UK)

AI and machine learning tools are widely available. Threat actors can convincingly alter media and manipulate what people see and believe with minimal effort, low cost and high precision.

Manipulated media makes verification difficult. As such, trusted and verifiable media metadata is critical to ensure trust and transparency in media and provide context about the media’s provenance.

This joint guidance:

  • discusses how content credentials, especially durable ones, can protect the provenance of media
  • raises awareness of the state of this solution
  • provides recommended practices to ensure the preservation of provenance
  • emphasizes the importance of widespread adoption of these recommended practices across the information ecosystem

Read the full joint guidance Content Credentials: Strengthening Multimedia Integrity in the Generative AI Era (PDF).

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